Beatrice Castaldo

inquiry

for those

who want

to outsmart

standards ⚡︎

Beatrice is a DIGITAL PRODUCT DESIGNER
specialized in WEB AND MOBILE PRODUCTS,
currently working as freelancer.

Beatrice is a DIGITAL PRODUCT DESIGNER specialized in WEB AND MOBILE PRODUCTS, currently working as freelancer.

status:

available from October 2024

portfolio 2020/2023

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about

based in Rome,

operating globally.

based in

Rome,

operating

globally.

current time zone:

16:47:03

I’m a ’90s digital product designer
from Italy, passionate about creating
unique design experiences since 2016.

Specialized in web and mobile products,
for over 6 years I’ve been turning
your ideas into a realbusiness.

I’m a ’90s digital product designer from Italy, passionate about creating unique design experiences since 2016.
Specialized in web and mobile products, for over 6 years I’ve been turning your ideas into a realbusiness.

Product Designer

Creative Director

Product Designer

Creative Director

Product Designer

Creative Director

Product Designer

Creative Director

Product Designer

Creative Director

Product Designer

Creative Director

selected
works

working with large and small businesses, individuals and start-ups, I create digital products that merge creative strategy, brandinguser experience, interface design, prototyping and interactions.

selected
works

Working with large and small businesses, individuals and start-ups, I createdigital productsthatmergecreative strategy, brandinguser experience, interface design, prototyping and interactions.

6+ years of

experience

in the field of

digital design.

6+ years of experience

in the field of digital design.

in the field

of digital

design.

6+ years of experience
in the field of digital design.
I’m currently working as freelancer but with an agency background, which has allowed me to gather experience in art direction, project and team leading.
some of the clients I’ve been lucky to work with:

Eaze

Balance

RedBull

Nexton

Luxottica

TIM

Iccrea Bank

Toyota

FS Italiane

design approach

analyze

As a seasoned professional, I meticulously analyze the current market and the project’s goals, focusing on identifing the market gaps, the key competitors and the user’s needs. This process enables me to craft an effective strategy to help maximize the success of the product.

build

Once I’ve examined the context, I proceed creating the informational architecture and UX flows, carefully mapping out the features and comparing them to best practices and top competitors to create a seamlessly, intuitive and highly effective user experience.

create

For a powerful visual strategy, I start researching and carefully selecting the best style for to the product. Finally, I dive into the detailed design phase to craft an appealing, functional and highly distinctive product, with the aim to exceed expectations and drive success.

services

My experience in digital design enables me to have a comprehensive understanding of every aspect of the design process and how typography, color, shapes and photography can be used to create a consistent and compelling brand image. This allows me to make your brand stand out in today’s competitive digital environment.
INCLUDES: +  DEFINITION OF CREATIVE CONCEPTS
+  SELECTION AND USE OF VISUAL ELEMENTS
+  MANAGEMENT OF TIMELINES AND RESOURCES
+  UNDERSTANDING OF TECHNICAL REQUIREMENTS
+  COOPERATION WITH ALL TEAMS
By working with me, you can expect a collaborative approach that puts your users first. I’ll work closely with you to create a user-centered design that meets your business objectives and improve the user experience of your website or application, making it easier and more enjoyable for your customers to interact with your brand. INCLUDES: +  USER RESEARCH
+  COMPETITOR ANALYSIS
+  FEATURES MAPPING
+  INFORMATIONAL ARCHITECTURE
+  FLOWMAPS
+  WIREFRAMES
Whether you’re looking to create a new digital product or improve an existing one, I got you. I’ll help you find the best style to express your brand identity and values, designing a unique, engaging and easy-to-use product that will truly connect you with your users. INCLUDES: +  VISUAL RESEARCH
+  MOODBOARDS
+  ART DIRECTION
+  RESPONSIVE LAYOUTS
+  DESIGN SYSTEM
+  DEV COLLABORATION
+  F**CKING AWESOME DESIGNS 🙊
There is no quality interface without engaging and intuitive interactions. I’ll help you bring your product to life through intuitive, easy-to-use prototypes and the use of micro-interactions, that will provide feedback to the user and enhance the overall user experience. INCLUDES: +  INTERACTION REFERENCES
+  FAST PROTOTYPING
+  DEV DOCUMENTATION

archive

explore

my playground

explore my

playground

Where my interests, passions
and creativity meet.
Where my interests, passions and creativity meet.

explore
my
playground

explore
my
playground

A DIVERGENT STREAM
OF MY creativework.